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Where we work

19 functions. 12 industries.
Two ways in.

Browse by function to see how AI applies to a specific job in the value chain. Browse by industry to see how the same job lands differently in your sector.

Two views, one method
  1. 01Pick the view that matches how you think about the work.
  2. 02Click any tile to expand the dashboard for that function or industry.
  3. 03See the use cases, KPIs, and frameworks that apply.
  4. 04Click through to the relevant Rubix venture, where one exists.

The grid below is the structuring device we use on every engagement. It forces a function-by-function conversation, not a tools-led one.

Cluster 01

Strategic & corporate

3 functions
Cluster 02

Front-office (revenue)

4 functions
Cluster 03

Innovation & growth

3 functions
Cluster 04

Operations (delivery)

4 functions
Cluster 05

Corporate services

3 functions
Cluster 06

Enabling

2 functions
Built venture deploys hereClick any function to see use cases, KPIs, and frameworks.
Pick a function

Select any function above to see how AI applies there. With use cases, KPIs, and frameworks.

Or scroll down for the cluster-by-cluster view.

The grid is for picking. Below, the same content laid out for skimming.

Cluster by cluster

Six clusters. One enterprise.

Six clusters is how we cut the enterprise. The grid above is interactive; the section below is for skimming. Each cluster contains the functions where AI most often lands.

Cluster 01

Strategic & corporate

Where the business decides what to do, with whom, and under what controls. Strategy, partnerships, governance.

  • Function 01
    Strategy & Planning

    AI shifts strategy from periodic exercise to continuous capability.

  • Function 02
    Partnership & Alliances

    Smarter partner selection and continuous relationship intelligence.

  • Function 03
    Governance, Risk & Compliance
    YANA

    GRC reframed from reactive control to continuous assurance.

Cluster 02

Front-office (revenue)

Where the firm meets the customer. Sales, marketing, customer experience, tendering. Revenue is downstream of these.

  • Function 04
    Sales & BD
    Rashad

    AI changes how revenue teams find, qualify, and close.

  • Function 05
    Marketing

    Marketing reframed from campaign factory to compound asset.

  • Function 06
    Customer Experience
    Sulhafa

    CX from "responding to issues" to "anticipating needs".

  • Function 07
    Tendering & Bid Management
    Rashad

    From document hunt to compliance certainty.

Cluster 03

Innovation & growth

Where the firm builds what does not yet exist. R&D, product development, innovation programs, regulatory sandboxes.

  • Function 08
    Research & Development

    AI changes how R&D teams scout, ideate, and evaluate.

  • Function 09
    Product Development

    Product cycles compressed without compromising rigor.

  • Function 10
    Innovation Programs
    SparkThon

    Innovation programs from theatre to compounding pipeline.

Cluster 04

Operations (delivery)

Where the firm produces and delivers. Engineering, operations, supply chain, project delivery.

  • Function 11
    Engineering & Design
    BIMLens

    Design review at production accuracy and speed.

  • Function 12
    Operations & Field
    iVision

    Operations from rule-of-thumb to evidence-driven.

  • Function 13
    Supply Chain & Procurement

    Supply chain from reactive control to predictive command.

  • Function 14
    Project & Programme Mgmt

    PM from progress reporting to forward intelligence.

Cluster 05

Corporate services

Where the firm runs itself. Finance, HR, legal: the functions where governance and reliability matter most.

  • Function 15
    Finance & Consolidation
    YANA

    Finance cycle compressed; controls strengthened.

  • Function 16
    HR & Talent
    WellB

    HR from process administration to capability orchestration.

  • Function 17
    Legal & Compliance

    Legal at the speed the business operates.

Cluster 06

Enabling

Where the firm builds the substrate. IT, data, knowledge: the functions that decide how fast and how safely the business can move.

  • Function 18
    IT, Data & Cyber

    IT from cost center to strategic surface area.

  • Function 19
    Knowledge & Search
    Rashad

    Institutional memory as a first-class asset.

Found your function or your industry?

The next step is a Phase 00 conversation.

We start every engagement with a Frame Workshop. We diagnose your maturity, walk this grid with your team, and produce an honest call on whether the work is worth doing.